THE EMOTIONAL ELEMENT AS A KEY FACTOR FOR SOCIAL MEDIA SENSATIONAL STORY
DOI: 10.15547/PF.2018.009
The study looks at what the term viral means in the context of online media, what makes any content to go viral, and some key principals of viral campaigns.The main focus is on features and content from YouTube, Facebook, Twitter and Instagram that has become viral during 2017.
We review, present and categorize a selection of worldwide viral stories and some that have become popular in the UK and Bulgaria. The 9 main categories we distinguish are Media, Entertainment, Celebrity, Domestic, Empathy, Jokes, Everyday life, Cause, and Politics. The aim of the paper is to look into the viral phenomenon emerging from online platforms for sharing video, pictures, tweets, GIFs, Facebook posts, and to discuss the emotional element as well as the key categories of the most popular content.
We review, present and categorize a selection of worldwide viral stories and some that have become popular in the UK and Bulgaria. The 9 main categories we distinguish are Media, Entertainment, Celebrity, Domestic, Empathy, Jokes, Everyday life, Cause, and Politics. The aim of the paper is to look into the viral phenomenon emerging from online platforms for sharing video, pictures, tweets, GIFs, Facebook posts, and to discuss the emotional element as well as the key categories of the most popular content.